If you don’t build a product that is habit-forming, if you don’t design into the user experience a way to bring people back on their own, you’re missing a huge opportunity.

Nir Eyal, Test & Learn Keynote Speaker: Understanding what brings people back is a crucial skill. Can you tell us why product teams should care about habits and behavior design? Robin Pam, Optimizely: You’ll be talking about habits and the “Hooked” model in your Test and Learn keynote. We recently sat down with Nir to discuss behavior design, consumer psychology, and product experimentation, to preview his session for the conference. Nir is the keynote speaker at our upcoming virtual Test & Learn conference, which will be broadcast live on May 22. If not for your business, tune in for yourself.Nir Eyal is the author of Hooked: How to Build Habit-Forming Products, a bestselling guide to using behavioral psychology to inform product design and development, and the forthcoming Indistractable: How to Control Your Attention and Choose Your Life. Those who allow technology to control their every moment will not live the life they wish to lead, simply because of the constant DIS-traction caused.Īs entrepreneurs, product leaders, and consumers alike, we're highly confident that you will find this talk a great use of time. In the latter portion of this chat, we will learn about traction and DIS-traction, the difference of an internal and external trigger (what's happening around us or within us that drives us to the screen), how to master our own psychology, and 'hack back' our own apps and devices so that we can use them as we wish, not when large companies want us to. By design, our devices and the engines within them are built in such a way that makes them difficult to overcome.

The incredibly powerful structure that Nir exposes here can be directly applied to many types of products.Įyal's most recent book, Indistractable - How to Control Your Attention and Choose Your Life, is aimed at the user of these incredibly hard-to-put-down products. We will discuss, in brief, the Hook Model and each of its four steps: Trigger, Action, Variable Reward, and Investment and how startups may implement this into their new products. Hooked - How to Build Habit-Forming Products gives product creators large and small an inside look at the psychology behind the apps that we use every day, and how to replicate the same methodologies.

The first of the two we will discuss at this event resides at the offices of Facebook, Google, Paypal, and Slack, and Microsoft CEO, Satya Madella, recommended it to all of the company's employees.

He is an author having reached National and Wall Street Journal Best-Seller status. Nir Eyal is the author of two yellow books on the shelf today.

Hooked and indistractable